About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.

Are you using Google Alerts to manage your brand? You should be!

WHY?

Signing up for Google Alerts is a fast, effective, and very simple way to stay updated on what is OR isn’t being posted online about your personal or business brand. You just may be surprised at what you find! The tool is fully customizable and gives results quickly by emailing you when Google finds something that has been posted containing the words or phrases that you specify.

Whether someone has written a blog or given a review about you’re service, this is certainly a great way to take advantage of positive mentions of your personal brand by giving a prompt response. It also is a way to manage and diffuse any negative comments and handle them appropriately and timely.

Just this morning, our Google Alert notified us that something was published that included the term “TREG”. We were pleasantly surprised to see that a site called bloglines.com had started a beta site and named us as one of their “Favorite Chesapeake Blogs”! http://www.bloglines.com/city/VA/Chesapeake

Although the most common use for the tool is probably to stay informed on what is being said about YOU, I strongly encourage you to be creative in your ideas of how to utilize it, such as:

  • Stay in the know on topics that are hot in your industry.
  • Stay on top of your competition.
  • Don’t forget to include usernames, website URL’s, email addresses, etc. in your search parameters.

 

Come back tomorrow for a quick how-to on setting up effective Google Alerts. 

As always…give us your feedback and let us know what questions that YOU need answered by clicking to add a comment below.

About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.