About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.

Setting Up Google Alerts Effectively to Monitor Your Brand Online.

We mentioned some reason why it is important to monitor your brand online with Google Alerts. Here is the how… 

1. If you don’t have a Gmail account, get one. You can set up your alerts with any email address but using a Gmail account will allow you to view, create, edit and delete their alerts using the “Manage your Alerts” page.

2. Go to www.google.com/alerts   to manage your settings. (Or just Google “Google Alerts”)

3. Specify  your Search Terms. As Google indexes new pages it will look for these words and send you updates when they’re mentioned. a)   If you are too vague you may be overwhelmed with the amount of results so be specific if possible.  b)  To include an exact phrase use quotations: “The Real Estate Group”. c)  If you have a name or phrase that is common with something that is irrelevant to what you are interested in being updated on use the subtraction key to EXCLUDE certain words. For example: “The Real Estate Group –The Real Estate Group New York”. d)  If you’re highly specific, you might not get an email every day, but you will know when something new and relevant is published. You can also include usernames, phone numbers, addresses, and URL’s.

4. The “Preview Results” option allows you to see the type of current results as you create your desired search terms. 

5. Select whether you want to be updated when the search terms are mentioned in News, Blogs, Realtime, Video, Discussions, or in Everything (which includes all of the previous mentioned sources). I always choose Everything.

6. Select how often you wish to receive alerts. Depending on the popularity of the search term that you follow (you should create an alert for each term you monitor), you may want to choose to see the results once a day, once a week, or as-it-happens.

7. Your Email: Enter the email address you would like to receive your updates on and look forward to a simple and effective solution for monitoring your brand online.

I hope you have a better understanding of what Google Alerts are and how you can utilize them with ease. If you have any questions or comments please feel free to leave them below.

About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.