About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.

iPhone, iPad?! iDon’t Know!

I have heard it many times: “I am confused with all of the new gadgets available and don’t want to spend my money frivolously.  Should I buy another tool for my business now or wait for the next hot item?”

I can’t say that I am shy in purchasing new technology;   I have bought my share.  I have purchased the in-car turn table for vinyl records; the Atari game system; pagers; cell phones I couldn’t put in the glove compartment; desktop computers, laptops, dumb phones and (not-so) smart ones.  All the before mentioned, except for the car turn table and Atari, I purchased with the belief that: (1) I would become more efficient in my real estate career; (2) I would increase my business; (3) I could keep in touch with my clients with little effort;  and (4) I could free up more personal time.

My journey through the world of technological gadgetry should not necessarily be the path that you travel.  Before you buy, I recommend you develop a list of your anticipated uses for your real estate practice.  Once your list is complete evaluate the tech equipment you currently have.  Concentrate on the utilization of each item: are they mobile; is their use redundant; are they old and in need of upgrading; can I do with less; and, do they complement each other, or just duplicate functions. Second, I recommend speaking with a current owner of the device or the support at your local store to see that they say about how you can use it for your business. And third, I recommend determining how much time you will save with the newer device and how much that is worth to you.

So should you buy the iPad?  It depends.  The iPad is a capable addition to the laptop.  It is much lighter and starts up in a few seconds.   I use my iPad when I am on the go and want the computing power of my laptop and a larger screen than my iPhone.  Take a test drive and look for my future postings on using the iPad for real estate success.

Tip:  Don’t buy the iPad to use it as an e-reader.  For people who read books for 2+ hours at a time and enjoy reading outside in full sunlight you should purchase a product similar to the Kindle instead.

About Joe Auzenne

Auzenne serves as the Managing Broker of the Chesapeake office of The Real Estate Group and also instructs classes in contract interpretation and writing; agent sales development; and agent marketing systems and utilization. Auzenne is a qualified instructor/teacher having earned the designation of “Master Instructor” while a member of the armed forces.