About Mary Elizabeth AllenYes, that’s right, coopetition. It’s a phrase used by SEO expert Eric Blackwell when describing how agents here at TREG work together to educate both themselves and each other.
The blog post he wrote about the concept of coopetition was inspired by his work with TREG’s first SEO Small Group, a small collection of agents who agreed to participate in a bi-weekly learning and discussion group about the practices of Search Engine Optimization. Apparently this collection of agents and how they interacted—working together to help one another despite all needing buyers and sellers to grow their businesses—in essence reflected to Eric how TREG works as a whole. This idea of agents helping agents isn’t new to everyone here at TREG; in fact, it’s what makes The Real Estate Group work so well. But it’s a concept that’s foreign to many outside the company. Eric recognizes the power of this pattern and posits that this type of coopetition may set TREG up as a “REALLY difficult force to compete with locally.”
We like the way Eric thinks.
The agents that inspired the post have “graduated” from the pilot program and are now implementing what they’ve learned. The next SEO Small Group is starting up this week, and we expect them to inspire more thoughtful discussion and demonstrate increased success through the power of coopetition!
