About Mary Elizabeth Allen

Mary Elizabeth Allen is the Marketing Director for The Real Estate Group and oversees the brokerage's marketing and social media efforts. She has worked for nearly two decades in the marketing industry and has also been involved in real estate for five years. A passion for branding is driven by her work on such well-known brands as STAR WARS, Dungeons & Dragons, and Capital One. Since 2007, she's been immersed in real estate, gaining perspective on the industry by working on the association side, consulting with nationally-known real estate trainers, and getting the view from the brokerage side.

The Power of Coopetition

Yes, that’s right, coopetition. It’s a phrase used by SEO expert Eric Blackwell when describing how agents here at TREG work together to educate both themselves and each other.


The blog post he wrote about the concept of coopetition was inspired by his work with TREG’s first SEO Small Group, a small collection of agents who agreed to participate in a bi-weekly learning and discussion group about the practices of Search Engine Optimization. Apparently this collection of agents and how they interacted—working together to help one another despite all needing buyers and sellers to grow their businesses—in essence reflected to Eric how TREG works as a whole. This idea of agents helping agents isn’t new to everyone here at TREG; in fact, it’s what makes The Real Estate Group work so well. But it’s a concept that’s foreign to many outside the company. Eric recognizes the power of this pattern and posits that this type of coopetition may set TREG up as a “REALLY difficult force to compete with locally.”

We like the way Eric thinks.

The agents that inspired the post have “graduated” from the pilot program and are now implementing what they’ve learned. The next SEO Small Group is starting up this week, and we expect them to inspire more thoughtful discussion and demonstrate increased success through the power of coopetition!

About Mary Elizabeth Allen

Mary Elizabeth Allen is the Marketing Director for The Real Estate Group and oversees the brokerage's marketing and social media efforts. She has worked for nearly two decades in the marketing industry and has also been involved in real estate for five years. A passion for branding is driven by her work on such well-known brands as STAR WARS, Dungeons & Dragons, and Capital One. Since 2007, she's been immersed in real estate, gaining perspective on the industry by working on the association side, consulting with nationally-known real estate trainers, and getting the view from the brokerage side.