About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.

Don’t Forget the Photos!

Many times people get into working on their web presence and they forget to take some BASIC steps to optimize their photos.

Believe it or not, this can cause a measurable difference in the traffic your site receives. Fortunately, photo awesomeness is easy. Here are a few quick pointers.

Start with GREAT photos: When people search for images on Google, the more appealing a photo is, the more traffic it will generate. The same thing applies to when you post on social media. Take awesome photos, and you will be rewarded. It is the one thing that is SURE to get you more showings because it improves the appearance of your site on all of the sites where your listing is. This is no great secret, but it is one that many over look. While it is true that most folks will find your home because the do a price or other search on the web, having optimal photos that stand out will make a HUGE difference in the number of showings and thus the quicker it sells.

Love CameraName your Photos to Help Search Engines Put them In the right place: Search Engines cannot “read” photos. Most cameras name photos Photo123.jpg or some other name. Did you know that Google and other search engines will reward you for NAMING the photo with the address of the property or with the name of the subdivision or other phrase that people search for? When someone Googles that Golf Community or Subdivision or Address in Google images, your photo will be much more likely to be at the top. Photos of a school should be named with the NAME of the school. You get the idea right? Name the photo what someone would search to find that photo and BINGO, you get more traffic.

Size Them Correctly: Search Engines LOVE sites that load quickly. They also give priority to PHOTOS that load correctly on the web. The most common mistake that people make is that they load a HUGE file up on the web. (Here’s a secret – folks cannot tell the difference on the web between a correctly sized photo and a HUGE one–other than that the huge one loads really slow.) Ok, so cut your photos down to size using any number of tools, including www.resizeyourimage.com. They are easy to use and will speed up the load time a lot and the photos will still look great as long as you don’t get carried away and make them TINY. 😉  The optimal size is 72dpi for a website.  There are lots of tools out there to make this super easy for you.

Title and Tag Them Right!:  When you add an image to your site or blog, Facebook, or essentially anywhere, it is ALWAYS good to title it with keywords that describe what someone would use to search for the photo. NOTE: This is DIFFERENT than changing the name of the file. When you add a photo to a site, it will often ask you for the TITLE or DESCRIPTION and simply by a) filling this box in (most do not do that) and b) making it a phrase that people will search for, you can improve your results. So, for example, if my photo was of the Statue of Liberty, I would title it that wherever possible. If it is of 123 Main St Chesapeake VA I would want to title it that way as well. 😉 Makes sense, right?

By taking a little time, you can build your traffic. The whole idea of optimization is plugging away at the little things to make the whole site a lot better off at the end. These are just a few of the BASIC tips that we cover in the training that we do, but you will be amazed to find that they actually make a difference. So here’s my invitation. Give it a try. Optimize the photos that you take, how you put them into facebook, your blog, your website, and other places around the web. Then see if you are not getting more showings, contacts and calls.

About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.