About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.

Video Transcription Tips – Get Seen More on YouTube

Using Video Transcription right can get you SEEN on YouTube and get you more exposure.

Recently Chris Smith posted on his startup Curaytor about YouTube transcribing videos. His article brings up some excellent points about YouTube and Video in general.  I think it is a good reminder on how to do video on YouTube correctly and why. Let me go into a few quick points to help you use video to market homes more effectively and efficiently.

1.YouTube gets more searches than Yahoo or Bing. It is the second largest search engine in the world in terms of searches. That said, a MUCH lower percentage of the searches are serious people looking for homes. Despite that, YouTube should be on your radar as a marketing strategy to link more consumers to homes. Google has increased its use of YouTube videos in search results and this is expected to increase even more in the near future.

2. Search Engines can only search TEXT. This includes YouTube. Period, Point, End of Story. 😉 So what people were doing was packing a bunch of keywords into the title of their video in an effort to “manipulate” the system. As a result, in 2010, YouTube started transcribing videos into TEXT files and using those to help determine where videos rank as someone searches for “Hampton Roads Condo” on YouTube.

3. YouTube’s transcription was horrible…at first. This led to a LOT of problems. YouTube in many cases had garbled transcribed text that left a video ranking with nothing related to its content. Chris sees a light at the end of the tunnel because it looks like YouTube is finally getting his transcription right.

GREAT! This means that EVENTUALLY YouTube may start going back and utilizing the transcriptions that they have had in the past, or trying to clean them up so that are usable.  This is where Chris and I part company. 😉

While this is great, you can either edit the transcript that they create or you can add YOUR OWN transcript file to YouTube. Doing so will make SURE that YouTube gets it completely right, 100% of the time.

Here are my recommended best practices:

  1. Check your transcript file and edit it / replace it with one of your own as needed. Here’s a link to some great info from YouTube on how to do this plus most all of the additional information on the list.
  2.  You do NOT need to translate. Google handles this WELL with their caption files. (see the Caption File section in the link above).
  3. Now that you know that what you say MATTERS, make sure that you SAY stuff that matters. Include the address of the property, the subdivision, the city and other important information in what you SAY on a video. This helps YouTube find your listing FIRST when people search for a subdivision like Riverwalk.
  4. When you edit the file, make sure to include information like City and Titles like REALTOR® next to your name. When people search on YouTube for Virginia Beach REALTOR®, it would be great if they found YOU.
  5. Don’t overdo it, and do NOT spam the system. Only edit the transcription to make it read according to what you said and make sure to title it appropriately.

In upcoming trainings, we will be going over these and other techniques to help you get better videos, get more online exposure, and to market yourself to potential sellers in some unique new ways. Sound exciting? I think so. Please give the ideas above a try, and let me know how they work for you!

About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.