About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.

Why Google Plus? Connect, Engage and Attract

Learning new social media sites and setting online marketing goals can often times seem overwhelming. 

Between scheduling appointments, visiting properties, preparing CMA’s, writing contracts, coordinating closings, being at the constant disposal of your clients and the million other tasks you complete every waking hour of the day, where do you find the time? Some are also justifiably concerned that a social media site might not attract enough attention to even warrant spending the time.

The key to this is to prioritize the time you spend, spend a little time familiarizing yourself with a few key new platforms that have potential, and most of all DO NOT GET LEFT BEHIND!  Social media sites provide you with opportunities to create your personal brand awareness, not just for today but for the future as well.  Investing a little time today to play around with a new tool may well give you a much greater return on investment later on when “everyone is using them”.

Google Plus is an example of this. It is still in the early stages and we don’t know whether it will become as big as Facebook or Twitter, but Google has the resources that could well make that happen.  Google Plus is similar to Facebook and Twitter,  but has a few additional features.

Circles:

Google Plus lets you share your thoughts, links and photos with only those people you wish by creating circles of people with whom you want to connect. So you can share church stuff with church friends and real estate stuff with real estate friends, etc. Add a friend to as few or many circles as you want.

 

 

+1:

You can add a “ +1” button on your site. This allows others to share your content with people in their circles and as more people begin using Google plus this will become much more important.

Hangouts

Ever want to have a video chat with clients far away? The hangout (or video chat) feature allows you to strike up video conversations with as many as nine people at once. This is handy for meeting with clients who are deployed or in other parts of the world.

Other Features

There are other features for sharing photos (Picasa) and making it easy to keep track of information (Spark) as well.

All of this pretty easy to use and if you are familiar with Facebook, you will find this user friendly as well. We will be doing some training on it as well and that will be available to you on TREGTraining.com site for you soon.  We will show you how to set up a profile, connect with others and start to connect with potential clients.

The whole idea is to spend a few minutes now, and get familiar with it so that you DO NOT GET LEFT BEHIND!

About Eric Blackwell

For the last 10 years, Eric Blackwell has been actively helping REALTORS® master online marketing. He has been the Director of Technology for a large brokerage in Louisville Kentucky. He has been teaching, coaching and helping REALTORS®, teams and brokerages to succeed in the emerging online real estate marketplace.