About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Facebook is a Dinner Party, not a Trade Show!

I attended a one day SkillPath Social Media Market Conference in Richmond this past week. We were instructed on the intricacies of various social media platforms.

Most of the focus was drawn to uses, content, audience and statistics, which compared each platform’s effectiveness.

 

As I listened to each instructor speak about this now ubiquitous tool for socializing, I began to reflect on how far technology has advanced in the last 20 years. I recently attempted to explain to my children the concept of a “party phone line”, which my family had when I was a child. The thought of dialing a number only to hear another conversation already in progress on the other end was unfathomable to them. Not to mention, having to stand next to a wall-mounted phone in order to have a conversation was unbelievable.  Developing relationships face-to-face has become a thing of the past.

 

Facebook, in itself, is a great way to brand yourself ,develop relationships and communicate with your contacts. However, Facebook is a dinner party not a trade show. What I mean by this is, users come to Facebook for the social connection. They share photos, talk to friends, read community information as well as humanitarian stories and sometimes even gossip. It’s a place to be yourself. Be quirky, funny, nerdy and interesting. Facebook should be thought of as your little black book or high school reunion not a place to do business. Your “likes” are your fans and are engaging in your content.

 

Building your brand in your industry starts with building relationships, credibility and letting people know that you are human.  People don’t care what you know until they know that you care!

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.