About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Pinterest for Real Estate

Real Estate is one of many industries that have embraced the benefits of social media.

REALTORS® are busy people, working day and night around their client’s schedules. Keeping up with your websites is hard in itself let alone Facebook, Twitter, Google Plus and all of the other social media platforms that you should be paying close attention to.

It is time to invest some of your resources into Pinterest. According to a recent study, in 2012, Pinterest sent more referral traffic than Google +, LinkedIn, and YouTube combined, making it the fourth largest traffic driver in the world. Pinterest allows you to dedicate a page solely to visual content and according to Hubspot, 90% of information transmitted to the brain is visual, and the brain processes visuals 60,000 times faster than text.

So, why use Pinterest?

  • Visual Content builds brand awareness
  • Your Pinterest page communicates your culture, lifestyle and personality
  • It helps you engage with your community
  • Provides a useful and fun tool to share with your clients
  • Your pins can link back to your business page which drives traffic

Setting yourself up a Pinterest business account is easy even if you aren’t familiar with the platform.  It takes some time to start to develop your page and your presence but after the initial set up and research, it is easy to update and keep on top of.  If you need a little more convincing, check out this recent article that focuses on 3 unique ways to use Pinterest for Business.

Just remember, any social media platform you use for business must provide some key elements to your viewers. It must create trust, provide useful information, and show creativity.  When you use the right tools and provide those things often, you don’t have to be afraid to sell every now and then. So, spend some time researching Pinterest and how you can use it to your advantage.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.