About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Managing Your Digital Footprint

There’s no doubt that social media and the Internet have changed the way business is done and in general can give any professional a leg-up.

But, it is really how it is utilized and managed which can provide optimal exposure. This can influence your perceived presence for the better or worse. That is why it is crucial to manage your online presence properly.

There are various sites that a REALTOR® can utilize. Some sites offer reviews and ratings of REALTORS® that may help build their online reputation. It is a consistent fact that buyers and sellers choose agents based on trustworthiness and honesty. Word of mouth recommendations are still a main source of referrals for real estate agents, however a solid online reputation can be crucial in swaying a consumer’s decision.  According to the National Association of Realtors, 40% of buyers choose an agent based on referrals and 12% based on website information. Broken down, 24% of the main factors a person uses to choose an agent are based on whether or not the agent is honest or trustworthy.

Now, with help of the Internet, there is a way to build a reputation quite quickly based on reviews and ratings from previous clients. Some are real estate specific others are social media sites that can mold a strong reputation.

1. Effective Agents.com

This site uses data from the MLS that has cultivated over a period of 6 months. It basically ensures that the agent is still performing at their best and have been consistent in their business.

2. Facebook

Though not a site generally used as an agent review site, it can be useful for networking and building a raport with past, current, and prospective clients.

3. Google

Countless buyers search for an agent online by use of this search engine. Your digital footprint will, more than likely, be more noted here due to the fact that buyers generally search for real estate info via Google.

4. Google Plus Local

With the integration of Zagat.com, Google Plus local provides reviews f businesses along with photos and a 30-point score system. It helps consumers get a feel of a business even before visiting.

5. HomeLight.com

Ratings are based on transactions, client history, etc. derived from MLS data.

6.Homethinking.com

This is another site that ranks REALTORS® based on transactions and performance.

7.LinkedIn

Used by professionals; well established or just beginning, this is a great site for networking on a professional level. Each user is provided a profile that is left to be filled with education, experience and skills that they have acquired.

8. MountainAgents.com

An agent’s rating is comprised from six categories: knowledge of the local market, transparency with the market data, active involvement in the process, trustworthiness, compassion and compliments they have received in each category.

9. RatedAgent .com

Subscribers to this site can fill out surveys that are conducted by an objective third party. After completing a closed transaction the customer is sent a survey with questions concerning the transaction. Agents are rated based on three factors: customer satisfaction rankings, statistics of individual survey questions and seller/buyer comments.

10. RealEstateAgent.com

An Agent can join this site and advertise for as little as $28 for three months or $99 a year. This site claims to be very selective with the agents that advertise.

11. RealEstateRatings.com

This site allows users to rate agents anonymously which gives insight to what consumers are really thinking.

12. Realtor.com

This site allows a consumer to search a specific agent, team, company, or desired area.

13. SocialBios.com

This site allows an agent to create an accumulation of all of their profiles on other various social media sites.

14. Trulia

Primarily a database for consumers to search for homes but can also be used to search for an agent via the “Find a Pro” option. An agent may have a leg-up if they have been active in the “Trulia Communities”.

15. Twitter

However, not specific to real estate, it is one of the major social networking sites on the Internet. Gaining a following and “micro-blogging”, as well as connecting with other various companies and prospective clients. Twitter can be a powerful tool to spreads the word and builds a reputation.

16. VerifiedProfessionalAgent.com

This site objectively verifies a number of key “critical client service characteristics “. It helps an agent prove their service goes above and beyond the norm.

17. Yelp

This is a great tool for rating local businesses and reading reviews. Agents can set up a profile for free. Yelp has become quite popular in the real estate industry in certain parts of the country.

18.YouTube

Agents can utilize YouTube as a way to post video testimonials and reviews. When searching “real estate agent” over 83,400 results are shown, but when searching “real estate agent reviews”, the count drops to 4,400. This leads to the conclusion that YouTube is a still a location for “early adopters” to the venue.

19. Zillow

An agent can create a free profile on this site and receive reviews from customers simply by sending them a ink. Each review is checked manually by Zillow to ensure they meet the site’s guidelines.

Best practices for monitoring your profiles and reviews:

  • Google yourself.

This is the standard way your profile will be found and

  • Never ignore them.

If not addressed, a negative comment may turn into a larger issue.

  • Respond quickly.

A quick, polite and mature response to a negative review may diffuse the situation right away.

  • Do not react with defense.

Nothing breeds contention like contention. Responding to a negative comment with defensive language may paint you as argumentative or uncooperative.

  • Do not argue.

Arguing is usually pointless. Remember, these comments and responses are in public view, so be sure you keep that in mind when reacting or responding to a comment.

For a full copy of The Swanepoel TRENDS Report, visit www.retrends.com

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.