About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Swanepoel Tech: Chapter 2

This week we will be focusing on Swanepoel’s Technology Trends, chapter 2: “The Secret to Maximizing Your Internet Presence: Blogging”. 

This chapter discusses what blogging is, various ways to use it, and how it can be instrumental to your business and your marketing efforts.

Blogging is one of the most productive and fundamental ways of establishing an Internet presence.  According to data acquired by the National Association of Realtors, 90% of all buyers search for homes by use of the Internet. Coupled with strategy and appropriate material, blogging can give you and your business the ability to reach clients as well as prospective clients that would otherwise likely be unaware of your services or work with another agent.

So, What is a blog?

To simplify, a blog is basically “a website where your articles….are published chronologically.” It can vary in topic and genre, while including pictures, videos, links and other resources along with your articles.

Blogging can provide several advantages. According to chapter 2 of Swanepoel’s report, the advantages of blogging can have a significant impact on your business.

  • Builds an Internet Presence
  • Builds Top-of-mind awareness
  • Creates a resource library
  • Refines and sharpens writing and communication skills
  • Displays knowledge and expertise
  • Provides potential clients with a means to get to know you
  • Researching blogs increase your personal knowledge

Now there are disadvantages to blogging that often are associated with the fact that it is time consuming and requires a certain amount of writing skill. Writing doesn’t come so naturally for some as it does others. Some may find it too much of an errand, but perhaps even if you are someone who doesn’t take to writing easily, this may be an opportunity to change that. You could also delegate someone to write the information for you, if all else fails.

Setting goals for your blog is another important point when beginning. Chapter 2 also outlines a few key strategies summed up in the acronym S.M.A.R.T. (Specific, Measurable, Achievable, Relevant & Time-bound). Be sure you do not have over-blown expectations from the get-go. An Internet presence, especially one that has some legs and notability, requires time to gain an audience. The key is consistency, keeping your goals measurable, achievable, timely, and accurate. You may need to blog two-three times weekly in order to generate interest and retain a captivated audience.

There is success to be had in blogging. In the early stages of real estate blogging there have been a few blogs that have received national recognition by following the principles stated.

Biggerpockets.com

IrivinHousingBlog.com

Lasner.ocregister.com

Locomusings.com

Phoenixrealestatestrategy.com

Maimsim.com

Raincityguide.com

Realestatetomato.com

Realcentralva.com

Thehousingbubbleblog.com

 

With their popularity and continual ease of use, blogs are one of the best strategies an agent can use to expand their reach and draw attention.

For a full copy of The Swanepoel TRENDS Report, visit www.retrends.com

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.