About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

An Agent’s Guide to Finding the Perfect Closing Gift!

Realty Times recently posted an article called Closing Gift Etiquette: A How-to-guide for Agents and that article touched on some really good things that agents should consider when trying to find the perfect closing gift.

Closing gifts are standard for most real estate agents but the expense and creativity can vary greatly. Your gift should celebrate the end of an exciting but stressful experience for both of you; something that cultivates a long-lasting relationship between you and your clients.

Here are some hints that may be able to help you find the perfect gift for your clients.

Custom is KEY:

Your goal for your closing gifts is to give your clients the feeling that you valued them and looked at them as more than just a business transaction. No two transactions are the same and therefore each of your clients will be different. Paying attention to conversations and asking questions about their lives is a good way to take small details and turn them into a thoughtful gift. Below we have compiled a list of creative ideas for closing gifts collected from around the web. Coupled with your experience, price point and creativity, hopefully these ideas will give you a good start at finding the perfect gift.

A Night out on the Town – After the stress of moving, who wouldn’t love a gift certificate to dinner and a movie coupled with a personal thank you card from you? This is a great gift that allows you to spend as much or as little as you prefer.

A New Address Stamp – This is a great way to help your clients get used to their new address.

A New and Exciting Experience – How about an experience they’ll be talking about for years to come? Boulder, Colo.–based Cloud 9 Living allows you to choose from the truly adventurous — a fly-fishing trip, a bull-riding school, a summer surf camp, indoor skydiving, or driving a race car—to the more cerebral (private guitar lessons, a romantic dinner for two cooked in clients’ home by an executive chef, or a private Pilates class). There are 1,200 experiences to choose from, which are offered primarily in 15 major metropolitan cities, but the company expects to double the number of destinations in 2007.

A Sweet Something – Mrs. Fields offers more than a dozen different “housewarming/REALTOR®” gifts for practitioners to give clients. The “New House Gift” is worth adding to your closing gifts repertoire because the cookies, brownies, and other baked treats come in a box shaped like a house. Customize the front door of the house with your clients’ names or your company logo. House boxes are priced at either $29.99 or $75.99.

A Card that Gives Back – Lowe’s, a REALTOR Benefits Program partner, provides free “New Homeowner” cards that you can personalize with your photo and contact information. The card, which comes with a personalized letter, offers your clients a 10 percent savings coupon from Lowe’s, an exclusive rebate offer, and tips for moving into a new home.

Here are a few more great ideas! Don’t forget to check out TREG’s Great Closing Gifts Pinterest Board for more creative gift ideas! Another thing to remember is that if you advertise with your gifts, you can write those expenses off on your taxes and they help promote your business.

  • Pay for a Few Rooms to Be Painted
  • Throw a Housewarming Party for your clients after closing. Inviting neighbors not only helps your clients meet new people, it is a great marketing tool for you!
  • Basket of Cleaning Products
  • Custom Cutting Boards with a photo of their house or their name engraved
  • Home warranty’s
  • Custom wine and wine glasses
  • Staging Prep before the home lists
  • Get engraved key chains made
  • For summer sales, an embroidered beach bag with towels, sunscreen, bug spray, etc. is a great idea

 

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.