About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Halloween Marketing for REALTORS®

It’s officially October, which means the come-up-with-a-clever-yet-not-too-scandalous-outfit holiday is almost upon us.

For some, it’s a time to indulge one’s inner child with sweet treats and silly costumes, for others, the aversion to said “holiday” has earned you the nickname “the Grinch of Halloween.”

Whether you’re in the former category or in mine, the flurry that surrounds All Hallow’s Eve allows for many creative opportunities for your real estate business. Below you’ll find Halloween marketing ideas for both your clients and coworkers.

Why participate in the following activities? Well, first of all, they’re fun. Secondly, implementing them is a great farming technique. Like a farmer, one must first acquire and till her/his land, plant seeds, nurture the crops and enjoy the harvest. Why not plant some of those seeds with fun, creative methods? Out of the box farming techniques can set you apart, allowing you to stand out in the community and rope in more business.

Halloween Contests

Contests are a great way to get people in the holiday spirit and promote your services. For clients, sponsor a “Best Haunted House” competition for homes in the neighborhoods you farm. Send out an announcement of the contest in your monthly newsletter and offer a prize: free carpet cleaning, housekeeping or gift certificates to a local car wash or restaurant. Have those who’d like to participate fill out a simple form (preferably online) and send them an email confirming their participation and stating the date and time you’ll be stopping by to judge their decorating skills. After the competition, place a first, second and third place sign outside of the correlating homes with “Sponsored by,” your name, phone number and website.

For coworkers, rally up team morale by encouraging others to dress up for Halloween. Host a costume contest and give out fun prizes for best real estate related costume, best realtor-from-a-movie look and best overall costume. Take pictures of each individual agent and everyone as a team to send out to current and past clients.

Pumpkin Giveaway

Growing up, a local realtor in my neighborhood used to give away pumpkins every Halloween. He’d load up a pick-up with pumpkins, enlist the help of a few neighborhood kids, and pass out a pumpkin to every home in the tract. This was a great way for him to get his name out and gain favor in the community—the kids also loved the five or ten dollars he’d throw their way for their help.

If you decide to employ this networking technique, you could turn it into another contest. Tie a note to every pumpkin that says you will be hosting a pumpkin carving contest on a future date and time. Have would-be contestants put a candle in their creation and leave it in a designated spot to participate: their driveway, doorstep or by the mailbox. A week or so after you pass them out, drive back around to see the best pumpkin to jack o’ lantern transformations and leave signs for first, second and third place featuring “Sponsored by,” your name and contact information.

By hosting contests or participating in giveaways leading up to the Halloween holiday, you’ll increase the reach of your name and business. In addition to the networking perks, you’ll be dubbed the fun, spirited agent who people will want to do business with

Courtesy of househunt.com

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.