About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Popular Real Estate Apps Aren’t Even Real Estate Apps

I often ask real estate agents what their three most important real estate websites or apps are, and I get a surprising mix of answers. Namely, most of them aren’t even real estate apps.

Somehow, Gmail, Dropbox, Evernote, Twitter, Facebook, various blogging platforms, multipurpose CRMs, and photo sharing and retouching applications seem to win out over anything our industry has produced.

So how is it that even with $1 billion of investment in innovation in this space for real estate applications made for real estate professionals, most of these tools are still at a fraction of their potential adoption?

The answer lies in how we build. What do all these beloved consumer and multi-use B2B products have in common? They do one thing well. Evernote, for all its success in real estate and many other verticals, does very little.

Yet, increasingly, I see real estate technology companies fighting to cover as many “boxes” in the landscape chart as they can. They’re adding features and covering new product categories as they grow, instead of going deeper and doubling down on the category they initially set out to serve.

The result is often an ugly Frankenstein of an enterprise software platform that, unsurprisingly, few want to actually use. Feature-itis at its worst.

One reason this happens is that real estate agents are notoriously (and wonderfully) direct about what they want. I can’t tell you how many times I’ve heard that a certain product is great, but what they really want is something that can manage leads, do customer relationship management, build drip campaigns, do document management, and manage the whole transaction in one platform.

Read the full article here.

Article Posted by Inman on October 23rd, 2014

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.