About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Collaborate to Stand out from Your Competition

Some of the ­­­most successful partnerships involve competitions promoted on Facebook!

Take a few moments to think about whether you stand out from your competition. What is it you do that separates you from others in your industry? Maybe it’s your marketing, the level of service you provide, your online profile or a combination of all of these? Where does collaboration factor into how you stand out from every other agent in your local area?

Collaboration is a fantastic way of rising above the noise in the cutthroat world of real estate to boost your profile. I find it surprising that more in the industry don’t utilize it to create a win-win situation for both parties involved. As well as the ability to extend your reach and promote yourself in a different way to traditional marketing methods, it can often be a very cost-effective option for connecting with your community.

There will be businesses, organizations and individuals in your community that you have established strong relationships with, and more than likely there will be those you would like to build a relationship with. Collaborations enable you to build and strengthen relationships.

Many of my clients have created win-win collaborations and one of the ­­­most successful partnerships involve competitions promoted on Facebook. Partner up with a local business or businesses to produce a high-value prize. As you will be promoting their business as well as your own, there is the added benefit of negotiating the donation of (or substantially discounted) product/service. Typically, the more valuable the prize is, the more likely people are to enter, so ensure you detail the value of the prize. This is an excellent way of generating awareness of your Facebook page and even building your email database.

I strongly recommend using a contest app for any competition, as you are able to collect details of those who have entered, the app can be customized with images, etc., and an added bonus is using it to draw a winner randomly (a few free options if you would like to create a giveaway yourself are rafflecopter.com and shortstack.com). Once your contest/competition is live, set a budget and promote it through Facebook advertising (a very cost-effective way of spreading the word about your competition, and allows you to target certain demographics, including location, age, gender and interests). It is important to always ensure you are complying with Facebook’s promotion guidelines.

Article Courtesy of Inman.com. Read full article here.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.