About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Instagram for Real Estate – 5 Tips

Now’s the time to tap into world’s fastest-growing networking site

Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months? What about the fact that Instagram is proactively trying to work with businesses now and has started an Instagram Handbook for Brands? Do you know that many of your kids didn’t stop actively using social media? All they did was move from Facebook to Instagram.

If none of those questions piqued your interest, there’s no need to continue reading, but if you haven’t adopted a strategy to implement this social network into your business yet, here are five reasons you should. (Please note: These items are intended for the advanced beginner and may not be suitable for someone who does not already have an Instagram profile.)

  1. People want to see “behind the scenes”: Real estate is interesting to most people — just look at how many reality television shows are based on our industry. Share your experiences preparing one of your listings before it goes live. Capture the lifestyle of a local community that you’re privileged to be entrenched in. Show how happy your clients are when they find “the one” or when they’re leaving the closing table. As hectic as our jobs can be, they are NOT mundane, and there is beauty in most of the activities and places that are encountered throughout your day.
  2. Facebook’s algorithm: It’s proprietary and it seems like Facebook changes it every day, so I can’t prove this point, but Instagram is Facebook’s baby, as evidenced by the $1 billion acquisition of the photo-sharing network in April 2012. Through the Instagram app, you have the option of also sharing your photo to Facebook (on your profile OR business page).

When you share Instagram photos on Facebook, Facebook wants people seeing beautiful filtered photos from their own family of networks. If you want your post to float to the top of the news feed for a longer amount of time, you’d have a better chance posting a photo through Instagram. Try sharing an image directly from a non-Facebook-owned network verses Instagram and see which one is displayed better and gets more engagement. For the simple fact of having your attractive real estate photos seen by more potential clients on Facebook, share them through Instagram.

Courtesy of Inman.com. Read full article here.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.