Archives for December 2014

5 Easy-to-Implement Business Goals for 2015

With the end of the year fast approaching, now is the time when most real estate agents focus on creating a business plan and setting their goals for the coming year.

But before you get started, it helps to look at what you achieved this year. Did you make or surpass your goals for 2014? If not, perhaps you set your goals too high. Or, maybe you failed to reach your goals because you didn’t follow your plan from start to finish. Whatever the reason, here are five easy-to-implement goals that will help your business thrive in 2015

  1. Set several smaller, realistic goals

It might seem odd to set a goal about setting goals, but this is a big one. It is frustrating to witness an agent who sets unrealistic goals and then almost immediately falls short of them. Setting goals that are unrealistic from the outset is a major reason why many agents stop pursuing their goals. Without goals, your chances of success are extremely limited. Many agents tell me they want to double their business every year or close 10 deals a month. Doubling your business is huge. If you can do that, great — but you must have a plan of action to make that goal realistic. Setting quarterly goals instead of one large goal for the year is one way to approach goal-setting. This will make your goals easier to grasp and measure than a massive 12-month goal.

  1. Get your database together

As a Realtor, you should always be organizing, updating and cultivating your database. We’re into the winter season, and now is a good time to get your database organized. Make sure contacts are categorized and the information is accurate. There are many good customer relationship management (CRM) platforms, such as Wise Agent, Top Producer, Realty Juggler, Follow Up Boss and more. Use the one that works best for you and fits your business model. A good CRM will help keep you top of mind and will minimize the risk of losing any potential business from a poorly managed database.

To read the rest of this article from Inman.com written by Wade Vander Molen, please click here.

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