About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Why Digital Marketing is a Must in Real Estate

Does the thought of marketing via the internet scare you to death?

If you want to survive as a real estate agent in today’s Internet savvy world, you need to go digital with your marketing. This was the important message delivered by Garry Wise and Chris Scott in the recent Homes.com webinar, “Never Lose a Listing Again! Tips On Going Digital!”

A 20-year real estate vet, Wise is co-founder and luxury sales specialist of Austin, Texas-based GoodLife Realty as well as co-founder of The Paperless Agent. Scott manages the marketing for GoodLife Realty and serves as president of The Paperless Agent.

In the webinar, the two shared slides from the brokerage’s listing presentation and explained the importance of going digital when finding new listings and marketing a home. Wise stressed, “It’s not the slides that get sales, it’s the conversation. It’s important to show who you are and what you’re doing.”

Differentiate Yourself from the Competition

According to Scott, there’s never been an industry disruptor like the Internet, so using it correctly isn’t about just surviving, but thriving. “Consumers want something different,” Wise says. “Being a gatekeeper of information is no longer a viable offer because everything is out there on the Internet. You need to tell them what you can offer that sets you apart from the competition.” In fact, a recent study by the National Association of REALTORS® revealed that only 22 percent of home sellers work with the agent they worked with previously. This is due to clients feeling that the agent isn’t competent to market to buyers or find a buyer for their home.

While you may not think you’ve lost a listing, Wise says you probably don’t know the listings you’ve lost due to a lack of communication. “In the old way of doing business, they would come back for more,” he says. “Now, it’s much more about a specific knowledge base and an expertise to sell a home. The whole ‘do you care about me?’ comes second as a home seller wants someone good at what they do, which will lead to more money for them and a faster sale.”

In examining what sellers want most from an agent, Wise and Scott revealed the following data:

23 percent: Help seller market home to potential buyers

20 percent: Help sell the home within a specific time frame

19 percent: Help price competitively

14 percent: Help find a buyer for a home

13 percent: Help seller find ways to fix up home to sell it for more

5 percent: Help with negotiating

3 percent: Help with paperwork

The Three Ps

Scott explained the old three Ps of marketing as being, “put a sign in the yard, put listing on the MLS and pray that it sells.” The new three Ps are much more practical for today’s age—preparation, promotion and price.

To read more about the “three Ps” of modern day digital marketing, access the full article HERE.

 

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.