About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

3 Reasons To Incorporate Video Into Your Marketing Today

We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition.

Below, you’ll find the story of how a “little video” turned out to be not so little at all. Big decisions, doubts, goals, costs and time questions were suddenly up for discussion.

We’ll update you in real time as we figure video out. I hope to show that it’s possible to learn how to do this, even if you know next to nothing about it, which is more than I knew. I’m hoping to share the process with other agents and get some coaching, too.

It’s not that I have been unaware of videos for real estate. They were all the rage about seven years ago, but at that time I did not think that I would be good at video on any level, so tabled the whole idea. So why video now? Here are three reasons we integrated video in our digital marketing.

Videos are more real

You don’t have to be all that tech savvy to know that Instagram, Snapchat and Facebook Live are moving into the space of everyday communication among people.

I don’t do any of the above, but my kids do. I get that this is where communication is trending. And, it’s clear to me that videos on our website can be powerful communicators of who we are.

I looked up “Austin real estate market” and clicked on a video link. It turned out to be a poor example. Scant information, a creepy background and a gargling noise in the microphone caused by wind.

But, still, the agent’s presence in the video made an impression. Could we take that personal presence and improve on it? If we are not willing to be in front of the camera, we lose the value of the video for our business.

For more info on the value of video view the complete article at Inman.com by clicking HERE.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.