About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Should You Post That Client Photo? 4 Common Sense Tips For Realtors

If you’re a real estate broker or agent, your Facebook friends list is probably full of other agents, both in your local market and across the country.

And if that’s the case, your feed is full of client photos and videos. Clients looking at houses. Clients considering houses. Clients signing contracts. Clients holding sold signs. I recently saw a discussion on Facebook in which a broker had a phone call from an FSBO asking if they could borrow a “Sold” sign so they could take the traditional “sold pic” for their own Facebook page.

Now, I’m a former schoolteacher and I think a lot about liability issues. Force of habit, I guess, from years of thinking about classroom and student safety, best practices, etc. And that bleeds into how I think as a Realtor and a real estate writer.

Legal issues, safety, accuracy — these are things we talk about frequently as Realtors. There must be, I reasoned, a best way to conduct client-centered marketing. There must be some information out there about how to protect yourself, your brokerage and your clients.

What I found was virtually no information about client photos on social media or in advertising for real estate. When I went on social media and asked other Realtors what kinds of releases they used, they all said none. No written permission. No photo release. Not even verbal agreements with the clients. They often didn’t even discuss it.

Then I contacted the National Association of Realtors (NAR). The only legal advice concerned legal issues surrounding property photos and their copyright and ownership issues. Jon, the very nice media rep I talked to, directed me to a 2013 article from Realtor Magazine which encouraged brokers to create policies around social media sharing. Think how much social media marketing has changed and expanded since 2013 and how little discussion there still is around this issue.

Absent input from an attorney (which I would welcome — hit me up in the comments!), I thought I would include some common sense tips for improving your CYA factor when using client photos and videos in your social media plan.

This list is by no means exhaustive, but hopefully it can start a dialogue and help us all think through how to protect ourselves and our clients.

For the complete article, please see the original article on Yahoo.com, by clicking HERE.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.