About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

Make Their Jaws Drop: 6 Starter Tips For Drone Marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability.

When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents.

Drones provide elevated imagery, at a much more affordable price than hiring a service. Viable drones start at around $500, with even the barest models providing more of an impression than conventional cameras.

Real estate agents considering employing drone technology for improved listing imagery should consider the six tips below, to take full advantage of the beneficial technology drones have to offer:

1. Learn how to pilot your drone correctly

You can’t simply purchase a drone, receive it and legally begin to fly. You must be at least 16 years old, understand English and be in physical and mental condition to operate the drone. You must also pass an initial aeronautical exam at an FAA-approved testing center.

The test quizzes you on drone knowledge, including regulations, airspace classification, emergency procedures, radio communication procedures, airport operations and general aeronautical judgment and decision-making.

After passing the test, you must fill out FAA Form 8710-13 for a remote pilot certificate through the FAA Integrated Airman Certificate or Rating Application system (IACRA).

2. Get familiar with your drone’s settings and features

Most drone technology is precise, allowing controllers to weave in and out of small spaces. Most drones even have the ability to maneuver around corridors inside a house, providing a virtual tour through various rooms.

However, drone operators should accrue significant experience with flying the drone before bringing it into public, especially in a house you’re trying to sell. The cost of property damage will be your fault and turn off the seller, as well as any potential buyers.

It’s recommended to practice maneuvering your new drone in an open field, after intensely reviewing its manual. Tutorial videos on YouTube are also a good way to get a feel for the drone.

After acquainting yourself with the functions and controls, practice flying the drone in a controlled, open setting. Placing obstacles on the ground, to practice maneuvering through smaller spaces, is also useful.

3. Be aware of droning laws

Drones are still a relatively new technology. The prospect of drones acting as an illegal surveillance tool prompted laws, such as no-drone zones. These include sports events, stadiums and the District of Columbia, as well as keeping drones away from animals and children.

The FAA has a nifty safety mobile app, called B4UFLY, which informs drone operators if there are any requirements or restrictions at the location they wish to fly.

For example, if you’re within five miles of an airport or airspace with required permission, the app will inform you that you are breaking the law if flying an unmanned aircraft without contacting the airport operator or traffic control facility.

Beyond no-drone zones, the drone itself has regulations. The drone must weigh less than 55 pounds while being registered with the FAA.

Registration is only $5 and valid for three years, so make sure to do so. Hobbyists don’t need to register, but if you’re profiting off the drone in any way — which real estate agents are — then registration is necessary.

Additionally, you can only fly the drone during daylight, under 400 feet and at less than 100 mph. You cannot operate a drone from a moving vehicle, and the drone must be in eyesight the entirety of its flight.

Have a firm understanding of these laws and regulations before flying, or you may be liable for hefty penalties that can impact your standing as a real estate agent.

For the complete article, please see the original article on Inman.com, by clicking HERE.

About The Real Estate Group

The Real Estate Group (TREG) "Partners in Excellence"

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.