About The Real Estate Group

The Real Estate Group (TREG) “Partners in Excellence”

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.

How Real Estate Agents Dominate With Multichannel Content Marketing

Top real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.

 

To build a dominant real estate business in 2018, agents must create multidimensional marketing campaigns that mirror the decision-making journeys of their modern prospects.

 

Real estate’s best and brightest use multichannel content marketing to tell their story. It’s much more than casting a wide net; it involves strategically tying compatible marketing efforts into one system. At the base is quality, smart content designed to connect with buyers and sellers by considering all parts of their lives.

Many agents today know the importance of using social media and email at every phase of their prospect’s journey. They also understand the critical role of newsletters or publications as the backbone of their farming strategy. But few take the time to produce meaningful content on these platforms and to engineer them into a single integrated marketing engine more powerful than the sum of its parts.

 

Content: the lifeblood of multichannel

 

Showing rather than telling fosters trust, a principle agents can use in their local content to demonstrate expertise.

 

Original content can also burnish agents’ reputations. In fact, 82 percent of consumers report they feel more positive about a company after reading custom content, according to marketing research firm Demand Metric.

 

A smart content play leads to real results. Website conversion rates — the percentage of website visitors who fill out a form requesting more information — is nearly six times higher for content marketers than those who simply advertise their services, according to marketing research firm Aberdeen Group.

 

Engaging, local content is the lifeblood of multichannel content marketing. Quality content must live at the core of each platform, not sales pitches. Below, we’ll go through each channel and explain how to leverage each for premier results.

 

The “big 3” marketing pillars for real estate agents

 

Social media, email and direct mail are the top content marketing channels for real estate agents and the key elements of a smart, integrated content strategy. We expand on each below.

 

Pillar 1: Social media

 

Seventy-eight percent of all U.S. adult internet users are on Facebook, and over half of all online adults use more than one of the five main social media platforms, according to a 2016 Pew Research Center study.

 

Real estate agents’ social media presence includes everything from their Facebook business page to their Zillow profile. Great sites for publishing content include Facebook, LinkedIn, and Twitter (with YouTube as the prime site for video).

 

Agents can realize big results with their content marketing by using social media as one part of a larger, smart content strategy.

 

A smart social strategy, as with all content marketing, starts with good content. Agents should create and post articles and videos on subjects they know well. The best topics will both resonate with the local market and build their reputation as an expert.

 

Unfortunately, it’s easy to post content without the branding necessary to effectively stand out, which means the agent doesn’t benefit fully from the content.

Agents can ensure their content brings value to their brand and business by always posting it to their blog instead of sharing it directly on Facebook or Twitter in its original format.

 

Once you create a blog post, you can share a link to it on social media with an enticing comment. Agents can share these posts on multiple social media sites simultaneously, using tools such as Hootsuite or marketing automation platforms such as Act-On. These tools also make it easy to create and schedule a month’s posts in one sitting.

 

In addition to local content, agents should use social channels to post listings, testimonials and updates. Interacting with people who like or comment on posts is also key for agents, as is responding quickly to messages they receive.

 

For the complete article, please see the original article on Inman.com, by clicking HERE.

About The Real Estate Group

The Real Estate Group (TREG) “Partners in Excellence”

The mission of The Real Estate Group, LLC is to be Hampton Roads finest provider of real estate services. Our goal is to create a company that provides absolutely the best service for our customers by fostering an environment of teamwork and a common vision. The Real Estate Group, LLC consists of an accomplished team of skilled professionals who take pride in their work and their company. We work hard to go beyond the expectations of our customers, agents, and employees.